5 Must Have Marketing Tools For Tour Operators

1. Blogging Guide As a tour operator, blogging can be a massively important tool to driving traffic to your website.  Many businesses however don’t do it because they don’t see how blogging ties in with their larger digital marketing strategy. So what can blogging do for you and your business?  What tools can help you […]

What Adventure Travel Experts Want

The Adventure Travel World Summit (ATWS) was held in Killarney last week, with over 700 delegates from over 60 countries around the world attending.  The summit is the adventure tourism industry’s foremost annual gathering, and it’s the first time the event has been held in Ireland.   Adventure Travel is becoming an increasingly larger part of the […]

Dealing with Online Reviews: A Guide for Tour Operators

There has been tons of studies and research into the power of customer reviews and their importance in converting sales for tour operators.  The bottom line is customer reviews are hugely influential when it comes to your customer deciding whether to book with you or not. According to a survey sponsored by Zendesk, 90% of […]

Most Common Excuses for Not Using Tour Booking Software

We hear lots of different reasons why tour and activity businesses don’t or won’t use tour booking software.  Some of the most common ones are:   “My business is quite unique” “My customers want and need to talk to me directly” “My business is too small for tour booking software and I can manage just […]

Travel Trends Tour Providers Need To Know About

Recently we’ve been talking a lot about the various aspects of tour booking software and how it can help your business.  In our most recent post, “How  Tour and Activity Providers Can Get Mobile Ready”, we discussed how you can start to improve your mobile strategy and the importance of giving it some attention.  In […]

How Tour and Activity Providers can get Mobile Ready

The use of mobile devices is increasing year on year, and for the travel industry and tour and activity providers, this means the growing need to have mobile ready websites and the ability to take online bookings through mobile devices.  There is a lot of research on this growing trend, PhoCusWright , the international travel research […]

Social Media Tools for Tours and Activities Providers

Social media can sometimes be seen as a buzzword or passing phenomena, but it’s a really powerful tool to market your business to your customer.  Using social media tools is simply a way of marketing yourself through conversation and networking and how you communicate with people online.  This is becoming more important with people increasingly […]

How Your Online Booking System Can Help Your Distribution

As a technology provider we ream off a host of terms to describe “distribution” like:  Channel Management, Partner Management, Reseller or Affiliates.  The jargon can be confusing and leave you guessing as to what the heck it actually means.  Put simply, when we talk about distribution we mean selling through someone else.  Tour and activity […]

Making Your Tourism Business Website Effective!

Not every tourism business has the same budget to spend on their website by working with web consultants or designers but if you are starting a tourism business website or already have one, then there are some basic things that you should do if you want to take selling online seriously. An interesting stat is […]

How Your Tour Booking Software Can Save You Time

Can tour booking software help your tour or activity business? Anyone that works in the tours and activities industry knows how busy it can get running your business.  Trying to manage and track your booking flow can be a frustrating process.  You may have to split your time between running your activities and catching up […]