Most Common Excuses for Not Using Tour Booking Software

We hear lots of different reasons why tour and activity businesses don’t or won’t use tour booking software.  Some of the most common ones are:

 

“My business is quite unique”

“My customers want and need to talk to me directly”

“My business is too small for tour booking software and I can manage just fine”

“I’m busy enough as it is, I don’t need any more bookings”

“I don’t generate any business through my website”

 

“My business is quite unique”

Well firstly, we understand that tour and activity business are unique, that’s why we have created tour booking software specifically for these types of businesses.  It is highly flexible in terms of setting up schedules, where you can block out dates/times, create bespoke bookings or choose to sell online or offline.  It is also very easy to set up different pricing, run promotions and sell vouchers.

 

“My customers want and need to talk to me directly”

Despite what some businesses might think, the majority of customers do not want to speak with you directly before booking.  Like you, your customer is time constrained and wants to make their booking easily.   Customers that tend to contact you will continue to do so, but by having tour booking software you are opening up your business to a whole subset of potential customers that do not want to talk to you first before booking.

Tour Booking Software

“My business is too small for a booking engine and I can manage just fine”

This is a chicken and egg situation, for your business to grow you need to look at ways of attracting more customers to book with you.  We’ve talked before in previous blog post about ‘Making your Website More Effective‘ on how to attract more customers to your website.  Once there you need to make it as easy as possible for them to book and you do this by using tour booking software.

 

Many of our customers said the exact same thing before using Acteavo, that they were too small and they were managing fine. What they didn’t know were the ways using tour booking software could help them grow their business and they all have seen a significant increase in bookings.  Another common ‘surprise’ for a lot of our customers is that a lot of their bookings are made after their office is closed, so in the evening when people are surfing the net and planning ahead.  Even though they thought before ‘I am managing just fine’ or ‘maybe my business is too small’, seeing bookings come in 24/7 soon changes their minds.

 

“I’m busy enough as it is, I don’t need any more bookings”

You don’t need any more bookings huh? For certain businesses this may be true at certain times of the year, where they run at close to full capacity. What is not true is that this is the case all year round and that managing these booking is done in the most efficient way.  What this actually means in a lot of cases is ‘I can’t handle any more bookings’ which is entirely different.

 

A recent study has found that tour and activity businesses on average run at below 50% capacity annually – which means there is room for improvement.  Firstly, by using an online booking system you are making it easier for your customers to book, and this means in low season not just in peak periods.  Secondly, by using a cloud based booking system, it is easier for you and your staff to manage.  All bookings are made from one central availability calendar which automates all your communications with your customers, therefore massively reducing the time spent managing these bookings.  By increasing your efficiency, it also reduces the need to employ seasonal staff during peak periods.  This is a huge benefit of using tour booking software and one that gets lost on a lot of businesses.

 

“I don’t generate any business through my website”

Again, this is a chicken and egg situation. If your website isn’t set up to take bookings from your customers then of course it’s not going to generate you direct business.  It is however a common reason why many businesses say they don’t want to use tour booking software for their business.  Now think about it, you are looking around for things to do on your day off or holiday, or maybe someone has told you about a great business that runs tours along the coast. You do a search and find their website. There’s some general info about the tour, how much it costs etc. but there’s no way of booking it. You don’t have lots of time to be contacting  them or waiting to hear back to confirm availability, but you do remember seeing another company running a similar tour where you could book it there and then, or something else catches your attention and you book that instead.  This is what happens in reality.

 

Think You Don’t Need Tour Booking Software?

If you find yourself giving the same reasons for not wanting to use tour booking software, think again as this is the way forward in the travel industry and it’s always better to have a march on competitors!  We understand that there are many misconceptions out there about booking software and how it can help your business and that’s why we are here to help. It’s worth pointing out that we understand the financial pressures faced by businesses in the sector and have set our pricing accordingly: we offer a one month free trial, and offer unlimited support in setting up, there are also no set up costs involved. You can then choose between a fixed monthly fee – thereby setting your costs – or pay on a transaction basis – so you only pay when you are busy. Why not try it and see the results in your business, what have you got to lose?

Danielle Mallen
Danielle Mallen
COO at Acteavo
Danielle is the COO of Acteavo and its customer experience champion. You can follow Danielle on Twitter and Linkedin.