Tours and Activities

Online Travel Agents For Tours – Viator vs GetYourGuide

The two main online travel agents selling independent tours and activities are Viator and GetYourGuide.  Surprisingly, many of our customers have yet to have heard of them.  They are not as dominant in the activity industry as say a in the hotel business.  Nonetheless, they are important and offer your tour business access to […]

5 Things That Make Tour Operators Stand Out From The Crowd

 1. Unique Selling Point Having a successful tour business is not as simple as ‘build it and they will come’ or rather ‘offer it and they will come’.  There are a lot things involved in being a successful tour operator, but having a great product that is unique is a really good start. Think about what […]

Fearful of TripAdvisor? Here are some quick hacks to boost your listing

TripAdvisor has become a travel industry behemoth in the past 15 years.  It’s generated over 190 million reviews and attracts 315 million visitors to the site monthly. With this volume of traffic and influence it can be the difference between running a market leading attraction and just treading water. It is slightly worrying how much […]

How Tour Operators Can Increase Business During Low Season

For a tour operator low season is a time to reassess and plan for the year ahead.  If you’re not closed and business is slow, its also a time to maximise efforts to stay competitive and get more business.  There are things that can be done and we’ve outlined some of the strategies our customers […]

What Adventure Travel Experts Want

The Adventure Travel World Summit (ATWS) was held in Killarney last week, with over 700 delegates from over 60 countries around the world attending.  The summit is the adventure tourism industry’s foremost annual gathering, and it’s the first time the event has been held in Ireland.   Adventure Travel is becoming an increasingly larger part of the […]

Dealing with Online Reviews: A Guide for Tour Operators

There has been tons of studies and research into the power of customer reviews and their importance in converting sales for tour operators.  The bottom line is customer reviews are hugely influential when it comes to your customer deciding whether to book with you or not. According to a survey sponsored by Zendesk, 90% of […]

Travel Trends Tour Providers Need To Know About

Recently we’ve been talking a lot about the various aspects of tour booking software and how it can help your business.  In our most recent post, “How  Tour and Activity Providers Can Get Mobile Ready”, we discussed how you can start to improve your mobile strategy and the importance of giving it some attention.  In […]

Social Media Tools for Tours and Activities Providers

Social media can sometimes be seen as a buzzword or passing phenomena, but it’s a really powerful tool to market your business to your customer.  Using social media tools is simply a way of marketing yourself through conversation and networking and how you communicate with people online.  This is becoming more important with people increasingly […]