1. Blogging Guide
As a tour operator, blogging can be a massively important tool to driving traffic to your website. Many businesses however don’t do it because they don’t see how blogging ties in with their larger digital marketing strategy.
So what can blogging do for you and your business? What tools can help you get better results? What kind of stuff can you blog about? Check out this video which answers these questions and more. Ian Cleary is an award-winning blogger, he writes for the most respected publications in the social media industry and his blog gets 100,000+ visitors per month – so he know what he’s talking about! Ian talks to Brian from WP Applied about:
• why is blogging the #1 way of getting more visitors and raising your profile
• how does blogging tie in with your overall digital marketing strategy
• what the heck are you supposed to blog about?
• where to promote your blog posts?What are the best tools for blogging?
2. Maximise your ROI from your Facebook Competitions
There can be significant costs involved to using applications to run competitions.
So if you are going to invest in competition applications you need to make sure that you are going to achieve your goals and get maximum return on investment (ROI) for running them.
Check out these 21 tips by Razor Social which will help you to substantially increase the ROI for apps. All 21 points may not be relevant to you but you will definitely be able to pick out a few points that will make a substantial difference to your tour operator business.
21 Tips to Increase Your Facebook Competition ROI: http://razorsocial.iancleary.netdna-cdn.com/wp-content/uploads/2014/08/21-Exclusive-Tips-for-Maximizing-ROI-in-Facebook-Competitions.pdf
3. Event Organising Tool
Organising an event is a great promotional opportunity for any tour operator. Whether it’s a fun day; or themed around a particular time of year, Halloween experience or Summer Fun Day, with promotional pricing, music or whatever you want to throw into the mix! It’s not always easy to organise though, with a lot of things to be considered from the original idea to publicity and budget.
Check out this online event planner tool which helps you plan out all your event details. You can read the blog which gives a 10 step guide to make sure nothing gets missed. If you need a bit more help you can try out the software on a 30 day free trial.
Event Organising Tool: http://www.wildapricot.com/membership-articles/eg-how-to-plan-an-event
4. Promote Your Tour Operator Business with this Image Bank
Having a nice looking website is vital to making a good impression to customers. A big part of that is to use good quality, engaging images that will draw consumers into your site and make them want to book with you! Preferably these images should be your own, showing your customers having an amazing time on your tour. Photography is not however everyone’s strong point and I have seen countless examples of poor quality images being used to promote tour operator businesses.
Creative Commons is a free image bank that businesses can use for commercial purposes. You can search by activity or perhaps you have some good activity shots and want to some pictures of local attractions or of the town/city you are based in, it’s good for this also.
Creative Commons: http://search.creativecommons.org/
5. Step by Step Guide to SEO
Search Engine Optimisation (SEO) is the art of getting found by search engines. By using the right SEO strategy you can increase your search ranking by optimizing your content. If you are a tour operator running specific type of tours, then every page of your website needs to optimized to make it clear for users and search engines what it is you offer.
Starting a SEO strategy can be daunting, where do you start? what words do you use? how do I know if what I’m doing is working? Not all businesses have the resources to pay experts to do this for them and it’s always good to know what is helping or hindering your business getting found.
Step by Step SEO Guide: